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Segmenting young adults through their consumption styles: a cross-cultural study
Akturan, Ulun; Tezcan, Nuray; Vignolles, Alexandra - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 348-361
Persistent link: https://www.econbiz.de/10009803734
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Mobile banking adoption of the youth market: Perceptions and intentions
Akturan, Ulun; Tezcan, Nuray - In: Marketing intelligence & planning 30 (2012) 4, pp. 444-460
Persistent link: https://www.econbiz.de/10009993481
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Marqueurs et représentations nostalgiques chez les jeunes adultes : Une étude par la méthode des collages.
Vignolles, Alexandra; Bonnefont, Annie; Veille, Catherine - In: Revue française du marketing (2012) 239, pp. 69-82
Persistent link: https://www.econbiz.de/10010084188
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Celebrity advertising in the case of negative associations: discourse analysis of weblogs
Akturan, Ulun - In: Management research review 34 (2011) 12, pp. 1280-1296
Persistent link: https://www.econbiz.de/10009799294