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O'Cass, Aron
62
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15
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11
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4
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4
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The journal of services marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
European journal of marketing : EJM
7
Journal of business research : JBR
7
Psychology & marketing
5
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2
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ECONIS (ZBW)
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The Integration of Marketing and Logistics Functions: An Empirical Examination of New Zealand Firms - Findings include the important roles that managers can play in creating a more integrated firm, as opposed to the role of structural conditions. Most important, marketing-logistics integration is found to be related to the strategic decision-making level of the firm.
Mollenkopf, Diane A.
;
Gibson, Antony
;
Ozanne, Lucie
- In:
Journal of business logistics : JBL
21
(
2000
)
2
,
pp. 89-112
Persistent link: https://www.econbiz.de/10006981919
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2
New vehicle consumption and fuel efficiency: A nested logit approach
McCarthy, Patrick S.
;
Tay, Richard S.
- In:
Transportation research / E : an international journal
34
(
1998
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10006523325
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3
Students' Performance in Economics: Does the Norm Hold Across Cultural and Institutional Settings?
Tay, Richard S.
- In:
The journal of economic education
25
(
1994
)
4
,
pp. 291-302
Persistent link: https://www.econbiz.de/10006537893
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4
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron
- In:
Marketing theory
9
(
2009
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10009870714
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5
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Weerawardena, Jay
;
O'Cass, Aron
;
Julian, Craig
- In:
Journal of business research : JBR
59
(
2006
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10006713681
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6
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective
O'Cass, Aron
;
Pecotich, Anthony
- In:
Journal of business research : JBR
58
(
2005
)
4
,
pp. 406-413
Persistent link: https://www.econbiz.de/10006713948
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7
Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
Weerawardena, Jay
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
33
(
2004
)
5
,
pp. 419-428
Persistent link: https://www.econbiz.de/10006246382
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8
Service branding: consumer verdicts on service brands
Grace, Debra
;
O'Cass, Aron
- In:
Journal of retailing and consumer services
12
(
2005
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10005918802
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9
The impact of firm and environmental characteristics on international joint venture (IJV) marketing performance in Thailand
Julian, Craig
;
O'Cass, Aron
- In:
Thunderbird international business review
46
(
2004
)
4
,
pp. 359-380
Persistent link: https://www.econbiz.de/10005926834
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10
Retail sales explanations: resolving unsatisfactory sales encounters
Dunning, Jarrad
;
O'Cass, Aron
;
Pecotich, Anthony
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1541-1561
Persistent link: https://www.econbiz.de/10006078808
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