Narrow search
Showing 1 - 10 of 22
Cover Image
The Willingness to Pay for Non-biotech Foods in the U.S. and U.K.
Moon, Wanki; Balasubramanian, Siva K. - In: Journal of consumer affairs : official publication of … 37 (2003) 2, pp. 317-339
Persistent link: https://www.econbiz.de/10006167137
Cover Image
Public Attitudes toward Agrobiotechnology: The Mediating Role of Risk Perceptions on the Impact of Trust, Awareness, and Outrage
Moon, Wanki; Balasubramanian, Siva K. - In: Review of agricultural economics : RAE 26 (2004) 2, pp. 186-208
Persistent link: https://www.econbiz.de/10006964247
Cover Image
Intended vs. Actual Purchase Behavior for Irradiated Beef:
Rimal, Arbindra; Mcwatters, K.; Hashim, I.; Fletcher, S. - In: Journal of food products marketing 10 (2004) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10007151756
Cover Image
Age Differences in Consumers' Search for Information: Public Policy Implications
Cole, Catherine A.; Balasubramanian, Siva K. - In: Journal of consumer research : JCR ; an … 20 (1993) 1, pp. 157
Persistent link: https://www.econbiz.de/10006687959
Cover Image
The Impact of High-Quality Firm Achievements on Shareholder Value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards
Balasubramanian, Siva K.; Mathur, Ike; Thakur, Ramendra - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 413-431
Persistent link: https://www.econbiz.de/10006149572
Cover Image
The Effects of Expertise, End Goal, and Product Type on Adoption of Preference Formation Strategy
King, Maryon F.; Balasubramanian, Siva K. - In: Journal of the Academy of Marketing Science 22 (1994) 2, pp. 146-159
Persistent link: https://www.econbiz.de/10006155383
Cover Image
Explaining Variations in the Advertising & Promotional Costs-Sales Ratio: A Response, Research Criteria, and Guidelines
Balasubramanian, Siva K.; Kumar, V. - In: Journal of marketing 61 (1997) 1, pp. 97-98
Persistent link: https://www.econbiz.de/10005986478
Cover Image
Explaining Variations in the Advertising & Promotional Costs-Sales Ratio: A Reanalysis
Balasubramanian, Siva K.; Kumar, V. - In: Journal of marketing 61 (1997) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10005986479
Cover Image
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act
Balasubramanian, Siva K.; Cole, Catherine - In: Journal of marketing 66 (2002) 3, pp. 112-127
Persistent link: https://www.econbiz.de/10005941772
Cover Image
Knowledge sharing—A key role in the downstream supply chain
Shih, Stephen C.; Hsu, Sonya H.Y.; Zhu, Zhiwei; … - In: Information & management : the internat. journal of … 49 (2012) 2, pp. 70-81
Persistent link: https://www.econbiz.de/10009846352