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International journal of retail & distribution management
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Entertainment-seeking shopping centre patrons: the missing segments
Sit, Jason
;
Merrilees, Bill
;
Birch, Dawn
- In:
International journal of retail & distribution management
31
(
2003
)
2-3
,
pp. 80-94
Persistent link: https://www.econbiz.de/10006435952
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Entertainment-seeking shopping centre patrons: the missing segments
Sit, Jason
;
Merrilees, Bill
;
Birch, Dawn
- In:
International journal of retail & distribution management
31
(
2003
)
2
,
pp. 80-94
Persistent link: https://www.econbiz.de/10006436318
Saved in:
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Sponsorship leveraged packaging: An exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10008885307
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