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Sharma, Neeru
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OLC EcoSci
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ECONIS (ZBW)
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1
Sex, Spies and Celluloid: Movie Content Preference, Choice, and Involvement
Garlin, Francine V.
;
McGuiggan, Robyn L.
- In:
Psychology & marketing
19
(
2002
)
5
,
pp. 427
Persistent link: https://www.econbiz.de/10006974546
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2
Bridging the Gap: The Case for Expanding Ethnographic Techniques in the Marketing Research Curriculum
Freeman, Lynne
;
Spanjaard, Daniela
- In:
Journal of marketing education : JME
34
(
2012
)
3
,
pp. 238-251
Persistent link: https://www.econbiz.de/10010039721
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3
The hidden agenda: emotions in grocery shopping
Spanjaard, Daniela
;
Freeman, Lynne
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 439-457
Persistent link: https://www.econbiz.de/10010044901
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4
Viva Voce (Oral Examination) as an Assessment Method: Insights From Marketing Students
Pearce, Glenn
;
Lee, Geoffrey
- In:
Journal of marketing education : JME
31
(
2009
)
2
,
pp. 120-130
Persistent link: https://www.econbiz.de/10008286673
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5
Measuring service performance in mobile communications
Sharma, Neeru
;
Ojha, Satinder
- In:
The service industries journal
24
(
2004
)
6
,
pp. 109-128
Persistent link: https://www.econbiz.de/10006240433
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6
Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services
Sharma, Neeru
;
Patterson, Paul G.
- In:
International journal of service industry management : IJSIM
11
(
2000
)
5
,
pp. 470-490
Persistent link: https://www.econbiz.de/10007115955
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7
The Commitment Mix: Dimensions of Commitment in International Trading Relationships in India
Sharma, Neeru
;
Young, Louise
;
Wilkinson, Ian
- In:
Journal of international marketing
14
(
2006
)
3
,
pp. 64-91
Persistent link: https://www.econbiz.de/10007287678
Saved in:
8
Number 2 - The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services
Sharma, Neeru
;
Patterson, Paul G.
- In:
The journal of services marketing
13
(
1999
)
2-3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10007338120
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