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The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector
Jarratt, Denise; Fayed, Ramzi - In: Journal of business research : JBR 51 (2001) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10006726720
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Services Segmentation and Emergent Customer Behavior: A Case Study
Jarratt, Denise; Fayed, Ramzi - In: Services marketing quarterly 33 (2012) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10009818051
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Modeling the Constructs Contributing to the Effectiveness of Marketing Lecturers
Sweeney, Arthur D.P.; Morrison, Mark D.; Jarratt, Denise; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 190-202
Persistent link: https://www.econbiz.de/10008325847
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Organizational preconditions supporting relationship management capability renewal
Jarratt, Denise - In: Journal of strategic marketing 17 (2009) 5, pp. 365-382
Persistent link: https://www.econbiz.de/10008328410
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Testing a theoretically constructed relationship management capability
Jarratt, Denise - In: European journal of marketing : EJM 42 (2008) 9, pp. 1106
Persistent link: https://www.econbiz.de/10008099717
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How does Relationship Management Infrastructure influence performance?
Jarratt, Denise; Katsikeas, Constantine - In: Journal of marketing management : MM 25 (2009) 1, pp. 51-75
Persistent link: https://www.econbiz.de/10008416617
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Change Management Choices and Trajectories in a Multidivisional Firm
Jarratt, Denise; Stiles, David - In: British journal of management : BJM 21 (2010) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10008384106