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Ambush Marketing - The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes
MacIntosh, Eric; Nadeau, John; Seguin, Benoit; … - In: Sport marketing quarterly : for professionals in the … 21 (2012) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10009847952
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National sports organisations and sponsorship: an identification of best practices
Seguin, Benoit; Teed, Kenneth C.; O'Reilly, Norman J. - In: International journal of sport management and marketing … 1 (2005) 1-2, pp. 69-92
Persistent link: https://www.econbiz.de/10006012280
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The Olympic brand, ambush marketing and clutter
Séguin, Benoit; O'Reilly, Norman J. - In: International journal of sport management and marketing … 4 (2008) 1, pp. 62-84
Persistent link: https://www.econbiz.de/10009869544
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The Future of Marketing Education: A Practitioners Perspective
Finch, David; Nadeau, John; OReilly, Norm - In: Journal of marketing education : JME 35 (2013) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10010095486
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Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit; Richelieu, André; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 3-22
Persistent link: https://www.econbiz.de/10009869527
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Innovative pedagogy in sport marketing: the annual SPAD field trip
Pegoraro, Ann; Séguin, Benoit; O'Reilly, Norm; … - In: International journal of sport management and marketing … 4 (2008) 2/3, pp. 255-276
Persistent link: https://www.econbiz.de/10009869551
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Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit; Parent, Milena M.; O'Reilly, Norm - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 202-222
Persistent link: https://www.econbiz.de/10009869629
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Linking place, mega-event and sponsorship evaluations
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: The journal of product & brand management 22 (2013) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10010122146
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10010096442
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Racial-Ethnic Team-Market Congruency in Professional Sport
Nadeau, John; Pegoraro, Ann; Floyd Jones, D; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-169
Persistent link: https://www.econbiz.de/10009030036