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The role of mega-sports event...
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O'Reilly, Norm
13
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12
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10
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7
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4
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3
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MacIntosh, Eric
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3
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International journal of sport management and marketing : IJSMM
14
Sport management review
5
International journal of sport finance
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Annals of tourism research : ATR ; a social sciences journal
2
Journal of marketing education : JME
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
Asian business & management
1
International marketing review
1
Journal of consumer behaviour : an international research review
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Journal of nonprofit & public sector marketing
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OLC EcoSci
ECONIS (ZBW)
109
Other ZBW resources
29
RePEc
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EconStor
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1
Ambush Marketing - The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes
MacIntosh, Eric
;
Nadeau, John
;
Seguin, Benoit
; …
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10009847952
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2
National sports organisations and sponsorship: an identification of best practices
Seguin, Benoit
;
Teed, Kenneth C.
;
O'Reilly, Norman J.
- In:
International journal of sport management and marketing …
1
(
2005
)
1-2
,
pp. 69-92
Persistent link: https://www.econbiz.de/10006012280
Saved in:
3
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norman J.
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10009869544
Saved in:
4
The Future of Marketing Education: A Practitioners Perspective
Finch, David
;
Nadeau, John
;
OReilly, Norm
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010095486
Saved in:
5
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10009869527
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6
Innovative pedagogy in sport marketing: the annual SPAD field trip
Pegoraro, Ann
;
Séguin, Benoit
;
O'Reilly, Norm
; …
- In:
International journal of sport management and marketing …
4
(
2008
)
2/3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10009869551
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7
Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit
;
Parent, Milena M.
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 202-222
Persistent link: https://www.econbiz.de/10009869629
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8
Linking place, mega-event and sponsorship evaluations
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10010122146
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9
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10010096442
Saved in:
10
Racial-Ethnic Team-Market Congruency in Professional Sport
Nadeau, John
;
Pegoraro, Ann
;
Floyd Jones, D
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-169
Persistent link: https://www.econbiz.de/10009030036
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