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Observing the influence of affective states on parent–child interactions and in‐store purchase decisions
Nadeau, John; Bradley, Matthew - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 105-115
Persistent link: https://www.econbiz.de/10009846558
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Ambush Marketing - The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes
MacIntosh, Eric; Nadeau, John; Seguin, Benoit; … - In: Sport marketing quarterly : for professionals in the … 21 (2012) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10009847952
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Linking place, mega-event and sponsorship evaluations
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: The journal of product & brand management 22 (2013) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10010122146
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The Future of Marketing Education: A Practitioners Perspective
Finch, David; Nadeau, John; OReilly, Norm - In: Journal of marketing education : JME 35 (2013) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10010095486
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10010096442
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Competitive Advantage with New Product Development: Implications for Life Cycle Theory
Nadeau, John; Casselman, R.Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-412
Persistent link: https://www.econbiz.de/10008152307
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Racial-Ethnic Team-Market Congruency in Professional Sport
Nadeau, John; Pegoraro, Ann; Floyd Jones, D; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-169
Persistent link: https://www.econbiz.de/10009030036
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"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm; Kaplan, Alan; Rahinel, Ryan; Nadeau, John - In: International journal of sport finance 3 (2008) 2, pp. 106-118
Persistent link: https://www.econbiz.de/10009884636
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The hope statistic as an alternative measure of competitive balance
Kaplan, Alan; Nadeau, John; O’Reilly, Norm - In: International journal of sport finance 6 (2011) 2, pp. 170-184
Persistent link: https://www.econbiz.de/10009884693
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China and the Olympics: views of insiders and outsiders
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm - In: International marketing review 27 (2010) 4, pp. 404-434
Persistent link: https://www.econbiz.de/10008435064