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Dark marketing : ghost in the...
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Brown, Stephen
114
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31
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12
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9
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9
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7
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Journal of macromarketing : examining the interactions among markets, marketing, and society
44
Journal of marketing management : MM
19
European journal of marketing : EJM
9
Marketing intelligence & planning
8
The marketing review
7
Business horizons
6
Journal of accounting & economics
4
Journal of historical research in marketing
4
Journal of strategic marketing
4
Marketing theory
4
Journal of marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing research : a magazine of management and applications
3
The service industries journal
3
Emerging markets review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business finance & accounting : JBFA
2
Journal of business research : JBR
2
Journal of the Market Research Society : JMRS
2
OECD observer
2
Psychology & marketing
2
Supervision : the journal of industrial relations and operating management
2
Third world quarterly : journal of emerging areas
2
African affairs : the journal of the Royal African Society
1
Arts marketing : an international journal ; AM
1
Canadian journal of development studies
1
Decision
1
Energy policy
1
Ergonomics : an international journal of research and practice in human factors and ergonomics ; the official publication of the Ergonomics Society and International Ergonomics Association
1
European management journal : publ. twice a year for the Scottish Business School
1
Financial analysts' journal : FAJ
1
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1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of financial economics
1
Journal of managerial psychology
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OLC EcoSci
ECONIS (ZBW)
445
Other ZBW resources
85
RePEc
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USB Cologne (EcoSocSci)
18
EconStor
2
USB Cologne (business full texts)
1
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1
Dark marketing: ghost in the machine or skeleton in the cupboard?
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford
- In:
European business review : EBR ; the official journal …
24
(
2012
)
3
,
pp. 196-216
Persistent link: https://www.econbiz.de/10009967091
Saved in:
2
Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm
Kilbourne, William
;
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
17
(
1997
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10006923685
Saved in:
3
Communicative campaigns to effect anti-slavery and fair trade: The cases of Rugmark and Cafédirect
Mcdonagh, Pierre
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 642-666
Persistent link: https://www.econbiz.de/10006087605
Saved in:
4
Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing
McDonagh, Pierre
;
Prothero, Andrea
- In:
Marketing intelligence & planning
15
(
1997
)
6-7
,
pp. 361-368
Persistent link: https://www.econbiz.de/10006995727
Saved in:
5
Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10010121591
Saved in:
6
Liberte, equalite, fraternite: reflections on the growth of Fair Trade and business strategy
Mcdonagh, Pierre
- In:
Journal of strategic marketing
14
(
2006
)
4
,
pp. 295-298
Persistent link: https://www.econbiz.de/10007600199
Saved in:
7
Hidden Mountain: The Social Avoidance of Waste
de Coverly, Edd
;
Mcdonagh, Pierre
;
O'Malley, Lisa
; …
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10008084621
Saved in:
8
No Space - New Blood and the Production of Brand Culture Colonies
Bradshaw, Alan
;
Mcdonagh, Pierre
;
Marshall, David
- In:
Journal of marketing management : MM
22
(
2006
)
5-6
,
pp. 579-600
Persistent link: https://www.econbiz.de/10007294940
Saved in:
9
Radical change through rigorous review? A commentary on the commodification of marketing knowledge
McDonagh, Pierre
- In:
Journal of marketing management : MM
11
(
1995
)
7
,
pp. 675-680
Persistent link: https://www.econbiz.de/10007006129
Saved in:
10
Employee job satisfaction: An empirical assessment of marketing managers as an occupationally homogeneous group
Morgan, Robert
;
McDonagh, Pierre
;
Ryan-Morgan, Tracey
- In:
Journal of managerial psychology
10
(
1995
)
2
,
pp. 10-17
Persistent link: https://www.econbiz.de/10007008645
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