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The effect of multi-purpose shopping on pricing and location strategy for grocery stores
Popkowski Leszczyc, Peter T.L.; Sinha, Ashish; Sahgal, Anna - In: Journal of retailing 80 (2004) 2, pp. 85-100
Persistent link: https://www.econbiz.de/10006609653
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Practice Prize Paper-Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
Sinha, Ashish; Sahgal, Anna; Mathur, Sharat K. - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 221-228
Persistent link: https://www.econbiz.de/10010095557
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Retail revenue optimization: The past, the present and the future
Sinha, Ashish; Sahgal, Anna - In: Journal of revenue and pricing management 11 (2012) 3, pp. 319-322
Persistent link: https://www.econbiz.de/10009969679
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Practice Prize Reports
Sinha, Ashish; Inman, J.Jeffrey; Wang, Yantao; Park, … - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10006874873
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A methodology for incorporating prior information into choice models
Popkowski Leszczyc, Peter T.L.; Sinha, Ashish - In: Journal of retailing and consumer services 12 (2005) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10005918803
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A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units
Inman, J.Jeffrey; Park, Joonwook; Sinha, Ashish - In: Journal of marketing research : JMR 45 (2008) 1, pp. 94-103
Persistent link: https://www.econbiz.de/10007894079
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B ORGANIZATIONAL BEHAVIOR - Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs Bc:140
Sinha, Ashish; Inman, J.Jeffrey; Wang, Yantao; Park, … - In: Operations research, Management science : OR MS ; the … 46 (2006) 2, pp. 145-146
Persistent link: https://www.econbiz.de/10007269584
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Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrößen
Reutterer, Thomas; Sicking, Holger; Sinha, Ashish - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 2, pp. 120-139
Persistent link: https://www.econbiz.de/10007282853
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Special issue on pricing and revenue management models in marketing
Sinha, Ashish; Gazley, Aaron - In: Journal of revenue and pricing management 11 (2012) 3, pp. 251-253
Persistent link: https://www.econbiz.de/10009969673
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Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms
Malik, Ashish; Sinha, Ashish; Blumenfeld, Stephen - In: Industrial marketing management : the international … 41 (2012) 4, pp. 639-649
Persistent link: https://www.econbiz.de/10009987176