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Foraging : an ecology model of consumer behaviour?
Wells, Victoria K. - In: Marketing theory 12 (2012) 2, pp. 117-136
Persistent link: https://www.econbiz.de/10010003928
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Market Segmentation From a Behavioral Perspective
Wells, Victoria; Chang, Shing Wan; Oliveira-Castro, Jorge; … - In: Journal of organizational behavior management 30 (2010) 2, pp. 176-199
Persistent link: https://www.econbiz.de/10008420848
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Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes
Oliveira-Castro, Jorge; Foxall, Gordon; Wells, Victoria - In: Journal of organizational behavior management 30 (2010) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10008420849
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Substitutability and Independence: Matching Analyses of Brands and Products
Foxall, Gordon; Wells, Victoria; Chang, Shing Wan; … - In: Journal of organizational behavior management 30 (2010) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10008420850
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Outside the Organization: The Analysis of Consumer Behavior
Hantula, Donald; Wells, Victoria - In: Journal of organizational behavior management 30 (2010) 2, pp. 87-92
Persistent link: https://www.econbiz.de/10008420854
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Special issue: Consumer behaviour analysis and services
Wells, Victoria K.; Foxall, Gordon R. - In: The service industries journal 31 (2011) 15, pp. 2507-2514
Persistent link: https://www.econbiz.de/10009345254
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Brand-related and situational influences on demand elasticity
Foxall, Gordon R.; Yan, Ji; Oliveira-Castro, Jorge M.; … - In: Journal of business research : JBR 66 (2013) 1, pp. 73-81
Persistent link: https://www.econbiz.de/10010054620
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Behaviour and climate change: Consumer perceptions of responsibility
Wells, Victoria K.; Ponting, Cerys A.; Peattie, Ken - In: Journal of marketing management : MM 27 (2011) 7, pp. 808-834
Persistent link: https://www.econbiz.de/10009252648