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Advertising a new product in a segmented market
Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno - In: European journal of operational research : EJOR 175 (2006) 2, pp. 1262-1267
Persistent link: https://www.econbiz.de/10007293458
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ε-Subgame perfectness of an open-loop Stackelberg equilibrium in linear-state games
Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno - In: Dynamic games and applications : DGA 2 (2012) 3, pp. 269-279
Persistent link: https://www.econbiz.de/10010029997
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A communication mix for an event planning: a linear quadratic approach
Buratto, Alessandra; Grosset, Luca - In: Central European journal of operations research : CEJOR … 14 (2006) 3, pp. 247-259
Persistent link: https://www.econbiz.de/10007377907
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New product introduction: goodwill, time and advertising cost
Buratto, Alessandra; Viscolani, Bruno - In: Mathematical methods of operations research 55 (2002) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10006617534
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Minimum time problems in Economics
Grosset, Luca; Viscolani, Bruno - In: Mathematical methods of operations research 61 (2005) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10006605104
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A goodwill model with predatory advertising
Grosset, Luca; Roberti, Paolo; Viscolani, Bruno - In: Operations research letters 39 (2011) 6, pp. 419-423
Persistent link: https://www.econbiz.de/10009807765
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Pure-strategy Nash equilibria in an advertising game with interference
Viscolani, Bruno - In: European journal of operational research : EJOR 216 (2012) 3, pp. 605-613
Persistent link: https://www.econbiz.de/10009818467