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Rajala, Risto; Westerlund, Mika; Möller, Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1389

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Westerlund, Mika; Rajala, Risto; Leminen, Seppo - In: International journal of globalisation and small … 2 (2007/08) 3, pp. 342-358

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