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Co-creation of meaning as a prerequisite for market-focused strategic flexibility

Gylling, Catharina; Elliott, Richard; Toivonen, Marja - In: European journal of marketing : EJM 46 (2012) 10, pp. 1283-1302

Persistent link: https://www.econbiz.de/10010023233

Innovation policy in services : the development of knowledge-intensive business services (KIBS) in Finland

Toivonen, Marja - In: Innovation : management, policy & practice ; the … 9 (2007) 3/4, pp. 249-261

Persistent link: https://www.econbiz.de/10009956739

Asphalt Technology Bituminous Binders — Ageing Profile Test A study on the ageing of bituminous binders

Hill, Corina; Heslop, Martin; Widyatmoko, Iswandaru; … - In: Quarry management : the monthly journal for the … 38 (2011) 1, pp. 13-18

Persistent link: https://www.econbiz.de/10008813313

Foresight in Services: Possibilities and Special Challenges

Toivonen, Marja - In: The service industries journal 24 (2004) 1, pp. 79-98

Persistent link: https://www.econbiz.de/10006249688

Seeking efficiency through productisation: a case study of small KIBS participating in a productisation project

Valminen, Katriina; Toivonen, Marja - In: The service industries journal 32 (2012) 2, pp. 273-290

Persistent link: https://www.econbiz.de/10009819555

Weak signals: Ansoff today

Holopainen, Mari; Toivonen, Marja - In: Futures : the journal of policy, planning and futures … 44 (2012) 3, pp. 198-206

Persistent link: https://www.econbiz.de/10009838532

Organizing customer-oriented service business in manufacturing

Turunen, Taija T.; Toivonen, Marja - In: Operations management research : OMR ; advancing … 4 (2011) 1/2, pp. 74-84

This study examines the organization of service business in manufacturing. Earlier literature has emphasized the positive effects of a separate service unit. Our comparative case study indicates that a separate unit as such does not guarantee success in service business. An essential issue is...

Persistent link: https://www.econbiz.de/10009892777

Emergence of innovations in services

Toivonen, Marja; Tuominen, Tiina - In: The service industries journal 29 (2009) 7, pp. 887-902

Persistent link: https://www.econbiz.de/10008275436

Emergence of innovations in services

Toivonen, Marja; Tuominen, Tiina - In: The service industries journal 29 (2009) 7-8, pp. 887-902

Persistent link: https://www.econbiz.de/10008286042

Expanding the market for marketing research: Changing beliefs, attitudes and corporate culture

Elliott, Richard; Jobber, David - In: Journal of the Market Research Society : JMRS 37 (1995) 2, pp. 143-158

Persistent link: https://www.econbiz.de/10006709258