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The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-882
Persistent link: https://www.econbiz.de/10009029572
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An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 44 (2010) 3, pp. 382-401
Persistent link: https://www.econbiz.de/10008404518
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Network pictures: concepts and representations
Henneberg, Stephan C.; Mouzas, Stefanos; NaudU, Pete - In: European journal of marketing : EJM 40 (2006) 3-4, pp. 408-429
Persistent link: https://www.econbiz.de/10006075374
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Supplier relationship management in the construction industry: the effects of trust and dependence
Jiang, Zhizhong; Henneberg, Stephan C.; Naudé, Peter - In: The journal of business & industrial marketing 27 (2011) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10009806062
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Complaint resolution management expectations in an asymmetric business-to-business context
Gruber, Thorsten; Henneberg, Stephan C.; Ashnai, Bahar; … - In: The journal of business & industrial marketing 25 (2010) 5, pp. 360-372
Persistent link: https://www.econbiz.de/10008423810
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Using actors' perceptions of network roles and positions to understand network dynamics
Abrahamsen, Morten H.; Henneberg, Stephan C.; Naudé, Peter - In: Industrial marketing management : the international … 41 (2012) 2, pp. 259-270
Persistent link: https://www.econbiz.de/10009843755
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A value perspective on relationship portfolios
Corsaro, Daniela; Fiocca, Renato; Henneberg, Stephan C.; … - In: Marketing theory 13 (2013) 3, pp. 275-302
Persistent link: https://www.econbiz.de/10010184406
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Business service networks and their process of emergence: The case of the Health Cluster Portugal
Ramos, Carla; Roseira, Catarina; Brito, Carlos; … - In: Industrial marketing management : the international … 42 (2013) 6, pp. 950-968
Persistent link: https://www.econbiz.de/10010186380
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Changing network pictures: Evidence from mergers and acquisitions
Öberg, Christina; Henneberg, Stephan C.; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940
Persistent link: https://www.econbiz.de/10007761579