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Meenaghan, Tony - In: Journal of advertising research 34 (1994) 5, pp. 77-88

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Meenaghan, Tony - In: Sloan management review 38 (1996) 1, pp. 103-113

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Meenaghan, Tony; Shipley, David - In: European journal of marketing : EJM 33 (1999) 3-4, pp. 328-347

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Meenaghan, Tony - In: Psychology & marketing 30 (2013) 5, pp. 385-393

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