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Digging Deeper Down into the Empirical Generalization of Brand Recall: Adding Owned and Earned Media to Paid-Media Touchpoints
Harrison, Frank - In: Journal of advertising research 53 (2013) 2, pp. 181-185
Persistent link: https://www.econbiz.de/10010145080
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Accountability is a mix of art and science - Proof of cause and effect has become a complex issue that requires many parts of the marketing jigsaw to be linked together.
Harrison, Frank - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 27-29
Persistent link: https://www.econbiz.de/10008261602
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Mash-up marketing: A winning media formula - How a leading media agency explores today's media jungle. An exclusive insight into ZenithOptimedia's ROI Tracker research.
Harrison, Frank - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 24-26
Persistent link: https://www.econbiz.de/10008103765