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What is cool? : operationalizi...
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Runyan, Rodney C.
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Journal of fashion marketing and management
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OLC EcoSci
ECONIS (ZBW)
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What is cool? : operationalizing the construct in an apparel context
Runyan, Rodney C.
;
Noh, Mijeong
;
Mosier, Jon
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 322-340
Persistent link: https://www.econbiz.de/10010184339
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2
The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-suk
;
Noh, Mijeong
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10009868551
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3
A categorization of small retailer research streams: What does it portend for future research?
Runyan, Rodney C.
;
Droge, Cornelia
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10008054881
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4
A resource-based view of the small firm
Runyan, Rodney C.
;
Huddleston, Patricia
;
Swinney, Jane L.
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10009853797
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5
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10010141759
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6
Retailing in a connected world
Grewal, Dhruv
;
Roggeveen, Anne
;
Runyan, Rodney C.
- In:
Journal of marketing management : MM
29
(
2013
)
3
,
pp. 263-270
Persistent link: https://www.econbiz.de/10010107609
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7
The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure
Sternquist, Brenda
;
Runyan, Rodney C.
;
Chen, Zhengyi
- In:
Journal of retailing and consumer services
15
(
2008
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10007906041
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8
Sports celebrity endorsements in retail products advertising
Lear, Karen E.
;
Runyan, Rodney C.
;
Whitaker, William H.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 308-321
Persistent link: https://www.econbiz.de/10008265998
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9
Entrepreneurial Orientation in Cross‐Cultural Research: Assessing Measurement Invariance in the Construct
Runyan, Rodney C.
;
Ge, Baoshan
;
Dong, Baobao
;
Swinney, …
- In:
Entrepreneurship, theory and practice : ET & P
36
(
2012
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009993157
Saved in:
10
Hospitality marketing research: Recent trends and future directions
Line, Nathaniel D.
;
Runyan, Rodney C.
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 477-489
Persistent link: https://www.econbiz.de/10009819269
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