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Der Markt : international journal of marketing
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European retail research
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OLC EcoSci
ECONIS (ZBW)
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Die Rolle der Kunden im Category Management : ein Einblick in die mentalen Denkstrukturen von Category Managern
Rudolph, Thomas
;
Bauer, Johannes
;
Nagengast, Liane
; …
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009853348
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Retailing in Switzerland : players, strategies and developments
Morschert, Dirk
;
Rudolph, Thomas
;
Bauer, Johannes
; …
- In:
European retail research
23
(
2009
)
2
,
pp. 163-190
Persistent link: https://www.econbiz.de/10009924832
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