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35
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3
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Clow, Kenneth E.
23
Lascu, Dana-Nicoleta
15
Manrai, Ajay K.
8
Manrai, Lalita A.
8
Kurtz, David L.
4
Stevens, Robert E.
4
Berry, Christine T.
3
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3
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3
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2
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2
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2
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2
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1
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The journal of services marketing
9
International business review : the official journal of the European International Business Academy
3
Journal of global marketing
3
Journal of professional services marketing
3
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of marketing education : JME
2
Services marketing quarterly
2
The service industries journal
2
European journal of marketing : EJM
1
International marketing review
1
Journal of business and economic perspectives
1
Journal of education for business
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of teaching in international business
1
Journal of the Academy of Business Education : JABE
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
1
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OLC EcoSci
ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
12
Other ZBW resources
11
RePEc
8
EconStor
1
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1
Post-Communist Consumer Ethics: The Case of Romania
Al-Khatib, Jamal A.
;
Robertson, Christopher J.
;
Lascu, …
- In:
Journal of business ethics : JOBE
54
(
2004
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10006879954
Saved in:
2
Norm Extremity and Interpersonal Influences on Consumer Conformity
Lascu, Dana-Nicoleta
;
Bearden, William O.
;
Rose, Randall L.
- In:
Journal of business research : JBR
32
(
1995
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10006742258
Saved in:
3
A cross-cultural comparison of style in Eastern European emerging markets
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
;
Manrai, Ajay K.
; …
- In:
International marketing review
18
(
2001
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10006275267
Saved in:
4
A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana-Nicoleta
- In:
International business review : the official journal of …
10
(
2001
)
5
,
pp. 517-550
Persistent link: https://www.econbiz.de/10005949008
Saved in:
5
PAPERS - Interactive effects of country of origin and product category on product evaluations
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
;
Manrai, Ajay K.
- In:
International business review : the official journal of …
7
(
1998
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10005972152
Saved in:
6
Marketing in Romania: The Challenges of the Transition from a Centrally-planned Economy to a Consumer-oriented Economy
Lascu, Dana-Nicoleta
;
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
European journal of marketing : EJM
27
(
1993
)
11-12
,
pp. 102
Persistent link: https://www.econbiz.de/10006106379
Saved in:
7
How Green-Claim Strength and Country Disposition Affect Product Evaluation and Company Image
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana-Nicoleta
; …
- In:
Psychology & marketing
14
(
1997
)
5
,
pp. 511
Persistent link: https://www.econbiz.de/10006997355
Saved in:
8
The New Front for the Battle of the Cola Brands: Central and Eastern Europe
Lascu, Dana-Nicoleta
- In:
Journal of global marketing
10
(
1996
)
2
,
pp. 97
Persistent link: https://www.econbiz.de/10007002198
Saved in:
9
International Business-Related Perceptions and Preferences of Future Global Managers: An Empirical Evaluation and Implications for Teaching International Business - The present study evaluates international business students' perceptions of international business positions and explores a number of issues related to their preferences on different aspects of potential future job assignments. In the ...
Lascu, Dana-Nicoleta
;
Kenman, Leon F.
- In:
Journal of teaching in international business
11
(
2000
)
4
,
pp. 81
Persistent link: https://www.econbiz.de/10007116305
Saved in:
10
Value Differences Between Polish and Romanian Consumers: A Caution Against Using a Regiocentric Marketing Orientation in Eastern Europe
Lascu, Dana-Nicoleta
;
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
Journal of international consumer marketing
8
(
1996
)
3-4
,
pp. 145-168
Persistent link: https://www.econbiz.de/10007135335
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