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An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, … - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10009882348
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Church Marketing: The Effect of Market Orientation on Perceived Benefits and Church Participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, Felix - In: Services marketing quarterly 32 (2011) 1, pp. 60-83
Persistent link: https://www.econbiz.de/10008769710
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The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm
Mulyanegara, Riza Casidy - In: Journal of strategic marketing 19 (2011) 5, pp. 429-442
Persistent link: https://www.econbiz.de/10009265655
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The Role of Brand Orientation in Church Participation: An Empirical Examination
Mulyanegara, Riza Casidy - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 226-248
Persistent link: https://www.econbiz.de/10009266445
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Environmentally conscious consumption: The role of retailers and peers as external influences
Tsarenko, Yelena; Ferraro, Carla; Sands, Sean; McLeod, Colin - In: Journal of retailing and consumer services 20 (2013) 3, pp. 302-310
Persistent link: https://www.econbiz.de/10010108822
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The Development of Competent Marketing Professionals
Walker, Ian; Tsarenko, Yelena; Wagstaff, Peter; Powell, … - In: Journal of marketing education : JME 31 (2009) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10008325841
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Measurement Invariance of Marketing Instruments: An Implication across Countries
Mavondo, Felix; Gabbott, Mark; Tsarenko, Yelena - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 523-540
Persistent link: https://www.econbiz.de/10006968350
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Post-adoption modeling of advanced mobile service use
Tojib, Dewi; Tsarenko, Yelena - In: Journal of business research : JBR 65 (2012) 7, pp. 922-929
Persistent link: https://www.econbiz.de/10009979197
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Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10010071297
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Together and Apart: Exploring Structure of the Corporate–NPO Relationship
Simpson, Dayna; Lefroy, Kathryn; Tsarenko, Yelena - In: Journal of business ethics : JOBE 101 (2011) 2, pp. 297-312
Persistent link: https://www.econbiz.de/10009171338