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Integrated Marketing Communications and New Product Performance in International Markets
Chen, Chien-Wei - In: Journal of global marketing 24 (2011) 5, pp. 397-417
Persistent link: https://www.econbiz.de/10009809381
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Technological opportunism and firm performance: Moderating contexts
Chen, Chien-Wei; Lien, Nai-Hwa - In: Journal of business research : JBR 66 (2013) 11, pp. 2218-2225
Persistent link: https://www.econbiz.de/10010161313
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Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms
Chen, Chien-Wei; Shen, Chung-Chi; Chiu, Wan-Yu - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1046-1056
Persistent link: https://www.econbiz.de/10007799695
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Bioethanol supply chain system planning under supply and demand uncertainties
Chen, Chien-Wei; Fan, Yueyue - In: Transportation research / E : an international journal 48 (2012) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10009817144
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Design and delivery of new product preannouncement messages
Chen, Chien-wei; Wong, Veronica - In: Journal of marketing theory and practice 20 (2012) 2, pp. 203-221
Persistent link: https://www.econbiz.de/10010004778
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Multistage optimization of the supply chains of biofuels
Huang, Yongxi; Chen, Chien-Wei; Fan, Yueyue - In: Transportation research / E : an international journal 46 (2010) 6, pp. 820-831
Persistent link: https://www.econbiz.de/10008433559
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Two-stage decision support for production ramp-up
Chen, Y.M.J.; Lee, Tzong-Ru; Wang, Jau-Wen - In: International journal of agile systems and management : … 4 (2011) 4, pp. 364-379
Persistent link: https://www.econbiz.de/10009342186
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The corresponding strategic marketing mix to the relationships between national culture and consumer value
Chen, Shiou-Yu; Lee, Tzong-Ru - In: International journal of management & enterprise … 5 (2008) 3, pp. 356-369
Persistent link: https://www.econbiz.de/10009850684
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Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events
Lee, Tzong-ru; Lin, Jiun-hung; Su, Xiang-ting - In: International journal of management & enterprise … 8 (2010) 3, pp. 209-227
Persistent link: https://www.econbiz.de/10009850786
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The application of fuzzy analytic hierarchy process for supply chain decision making : a case study of original brand manufacturing of the sewing machine industry in Taiwan
Lee, Tzong-Ru; Tuan, Tsung-Yu; Liu, Man-Chen - In: International journal of management and decision making … 9 (2008) 2, pp. 154-162
Persistent link: https://www.econbiz.de/10009865532