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Fetscherin, Marc; Usunier, Jean-Claude - In: European journal of marketing : EJM 46 (2012) 5, pp. 733-754

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Rothschild, Norman Harry; Alon, Ilan; Fetscherin, Marc - In: Journal of management history : JMH 18 (2012) 1, pp. 96-105

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Toncar, Mark; Fetscherin, Marc - In: European journal of marketing : EJM 46 (2012) 1, pp. 52-73

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Lattemann, Christoph; Alon, Ilan; Chang, Julian; … - In: Thunderbird international business review 54 (2012) 2, pp. 145-154

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Alon, Ilan; Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 489-498

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Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 418-438

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Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127

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Pillania, Rajesh K.; Fetscherin, Marc - In: Multinational business review 17 (2009) 2, pp. 1-11

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