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Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 815-828
Persistent link: https://www.econbiz.de/10008708353
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Sex in Advertising: Gender Differences and the Role of Relationship Commitment
Dahl, Darren W.; Sengupta, Jaideep; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10008284395
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The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes; Fennis, Bob M.; Pruyn, Ad Th H.; Vohs, … - In: Journal of business research : JBR 61 (2008) 10, pp. 1041-1045
Persistent link: https://www.econbiz.de/10008092948
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Repeated choosing increases susceptibility to affective product features
Bruyneel, Sabrina; Dewitte, Siegfried; Vohs, Kathleen D.; … - In: International journal of research in marketing : IJRM ; … 23 (2006) 2, pp. 215
Persistent link: https://www.econbiz.de/10007264724
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Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”
Aaker, Jennifer L.; Garbinsky, Emily N.; Vohs, Kathleen D. - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 191-195
Persistent link: https://www.econbiz.de/10009972548
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Sweatshop labor is wrong unless the shoes are cute: Cognition can both help and hurt moral motivated reasoning
Paharia, Neeru; Vohs, Kathleen D.; Deshpandé, Rohit - In: Organizational behavior and human decision processes : … 121 (2013) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10010087598
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Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
Hedgcock, William M.; Vohs, Kathleen D.; Rao, Akshay R. - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 486-496
Persistent link: https://www.econbiz.de/10010021671
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The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes; Fennis, Bob M.; Pruyn, Ad Th.H.; Vohs, … - In: Journal of business research : JBR 61 (2008) 10, pp. 1041-1046
Persistent link: https://www.econbiz.de/10008899460
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Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests
Fennis, Bob M.; Janssen, Loes; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 906-924
Persistent link: https://www.econbiz.de/10008233224
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Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying
Vohs, Kathleen D.; Faber, Ronald J. - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 537-548
Persistent link: https://www.econbiz.de/10007611995