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Positioning countries on personality dimensions: Scale development and implications for country marketing
d'Astous, Alain; Boujbel, Lilia - In: Journal of business research : JBR 60 (2007) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10007594701
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The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries
Ahmed, Sadrudin A.; d'Astous, Alain; Eljabri, Jelloul - In: International marketing review 19 (2002) 4-5, pp. 387-407
Persistent link: https://www.econbiz.de/10006262095
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The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries
Ahmed, Sadrudin A.; d'Astous, Alain; Eljabri, Jelloul - In: International marketing review 19 (2002) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10006262909
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Number 2 - The importance of country images in the formation of consumer product perceptions
d'Astous, Alain; Ahmed, Sadrudin A. - In: International marketing review 16 (1999) 2-3, pp. 108-125
Persistent link: https://www.econbiz.de/10006297993
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An experimental investigation of factors affecting consumers' perceptions of sales promotions
d'Astous, Alain; Landreville, Valérie - In: European journal of marketing : EJM 37 (2003) 11, pp. 1746-1761
Persistent link: https://www.econbiz.de/10006082960
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Understanding consumer reactions to premium-based promotional offers
d'Astous, Alain; Jacob, Isabelle - In: European journal of marketing : EJM 36 (2002) 11, pp. 1270-1286
Persistent link: https://www.econbiz.de/10006085890
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Consumer evaluations of brand imitations
d'Astous, Alain; Gargouri, Ezzedine - In: European journal of marketing : EJM 35 (2001) 1-2, pp. 153-167
Persistent link: https://www.econbiz.de/10006091526
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Consumer reactions to product placement strategies in television sponsorship
d'Astous, Alain; Séguin, Nathalie - In: European journal of marketing : EJM 33 (1999) 9-10, pp. 896-910
Persistent link: https://www.econbiz.de/10006096530
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Consumer evaluations of sponsorship programmes
d'Astous, Alain; Bitz, Pierre - In: European journal of marketing : EJM 29 (1995) 12, pp. 6-22
Persistent link: https://www.econbiz.de/10006102728
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Comparison of country-of-origin effects on household and organizational buyers' product perceptions
Ahmed, Sadrudin A.; d'Astous, Alain - In: European journal of marketing : EJM 29 (1995) 3, pp. 35-51
Persistent link: https://www.econbiz.de/10006103024