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Is Self-Character Similarity Always Beneficial?
Bhatnagar, Namita; Wan, Fang - In: International journal of advertising : the quarterly … 40 (2011) 2, pp. 39-51
Persistent link: https://www.econbiz.de/10009976468
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Is Self-Character Similarity Always Beneficial?
Bhatnagar, Namita; Wan, Fang - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 39-51
Persistent link: https://www.econbiz.de/10009167756
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The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications
Walker, Kent; Wan, Fang - In: Journal of business ethics : JOBE 109 (2012) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10010001611
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The Behavioral Implications of Consumer Trust Across Brick-and-Mortar and Online Retail Channels
Chen, Qimel; Griffith, David; Wan, Fang - In: Journal of marketing channels : ... distribution … 11 (2004) 4, pp. 61-88
Persistent link: https://www.econbiz.de/10007152833
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Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
Brendi, C.Miguel; Chattopadhyay, Amitava; Pelham, Brett W. - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 405-415
Persistent link: https://www.econbiz.de/10006641992
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Waiting for the Web: How Screen Color Affects Time Perception
Gorn, Gerald J.; Chattopadhyay, Amitava; Sengupta, Jaideep - In: Journal of marketing research : JMR 41 (2004) 2, pp. 215-225
Persistent link: https://www.econbiz.de/10006646961
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The Use of Visual Mental Imagery in New Product Design
Dahl, Darren W.; Chattopadhyay, Amitava; Gorn, Gerald J. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10006667566
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Managing Brand Experience: The Market Contact Audit(TM)
Chattopadhyay, Amitava; Laborie, Jean-Louis - In: Journal of advertising research 45 (2005) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10006499608
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C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials
Siddarth, S.; Chattopadhyay, Amitava - In: Operations research, Management science : OR MS ; the … 39 (1999) 3, pp. 279-282
Persistent link: https://www.econbiz.de/10006519079
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C: MODELING AND SYSTEMS ANALYSIS - Effects of color as an executional cue in advertising: They're in the shade
Gorn, Gerald J.; Chattopadhyay, Amitava; Dahl, Darren W.; … - In: Operations research, Management science : OR MS ; the … 38 (1998) 3, pp. 277-280
Persistent link: https://www.econbiz.de/10006522453