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ECONOMIC FACTORS UNDERLYING THE UNBUNDLING OF ADVERTISING AGENCY SERVICES
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008
Persistent link: https://www.econbiz.de/10008109661
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Intermedia Substitutability and Market Demand by National Advertisers
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Review of industrial organization : RIO 20 (2002) 4, pp. 323-348
Persistent link: https://www.econbiz.de/10006086675
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The Emerging Position of the Internet as an Advertising Medium
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Netnomics 3 (2001) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10008119797
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COSTS, INSTITUTIONAL MOBILITY BARRIERS, AND MARKET STRUCTURE: ADVERTISING AGENCIES AS MULTIPRODUCT FIRMS
Silk, Alvin J.; Berndt, Ernst R. - 1994
Persistent link: https://www.econbiz.de/10007010871
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SCALE AND SCOPE ECONOMIES IN THE GLOBAL ADVERTISING AND MARKETING SERVICES BUSINESS
Silk, Alvin J.; Berndt, Ernst R. - 2003
Persistent link: https://www.econbiz.de/10006967251
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INTERMEDIA SUBSTITUTABILITY AND MARKET DEMAND BY NATIONAL ADVERTISERS - WORKING PAPER
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - 2001
Persistent link: https://www.econbiz.de/10006976377
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Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48
Persistent link: https://www.econbiz.de/10009932575
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Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies As Multiproduct Firms
Silk, Alvin J.; Berndt, Ernst R. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480
Persistent link: https://www.econbiz.de/10007214253
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Scale and Scope Effects on Advertising Agency Costs
Silk, Alvin J.; Berndt, Ernst R. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10006949312
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Why countries are fiscally decentralizing
Arzaghi, Mohammad; Henderson, J.Vernon - In: Journal of public economics 89 (2005) 7, pp. 1157-1190
Persistent link: https://www.econbiz.de/10006643955