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THE MULTI-CULTURAL MANDATE A Tale of Two Social Contexts: Race-Specific Testimonials on Commercial Web Sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10008710828
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Viewer Responses to Character Race and Social Status in Advertising: Blacks See Color, Whites See Class
Hoplamazian, Gregory J; Appiah, Osei - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 57-76
Persistent link: https://www.econbiz.de/10010151784
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Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements
Appiah, Osei; Liu, Yung-I. - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10008311510
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Rich Media, Poor Media: The Impact of Audio-Video vs. Text-Picture Testimonial Ads on Browsers' Evaluations of Commercial Web Sites and Online Products
Appiah, Osei - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008126889