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Aral, Sinan
10
Dellarocas, Chrysanthos
10
Godes, David
10
Brynjolfsson, Erik
3
Mayzlin, Dina
3
Walker, Dylan
2
Weill, Peter
2
Alstyne, Marshall Van
1
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1
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1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
MIT sloan management review
3
Harvard-Business-Manager : das Wissen der Besten
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Harvard business review : HBR
1
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences
1
Journal of management information systems : JMIS
1
Operations research, Management science : OR MS ; the international literature digest
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Working paper / National Bureau of Economic Research, Inc
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OLC EcoSci
ECONIS (ZBW)
127
RePEc
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BASE
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1
Using Online Conversations to Study Word-of-Mouth Communication
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 545-560
Persistent link: https://www.econbiz.de/10006880686
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2
In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products - Where does superior selling ability have the biggest impact?
Godes, David
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10006887965
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3
The Strategic Impact of References in Business Markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10009848666
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4
Content vs. Advertising: The Impact of Competition on Media Firm Strategy
Godes, David
;
Ofek, Elie
;
Sarvary, Miklos
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10008172572
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5
Buyer-Initiated vs. Seller-Initiated Information Revelation
Bhardwaj, Pradeep
;
Chen, Yuxin
;
Godes, David
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1104-1114
Persistent link: https://www.econbiz.de/10008063956
Saved in:
6
Better Sales Networks - It's all about who you know. And who they know. And how good you are at understanding these intricate social webs and mobilizing the people in them to help make the sale. Fortunately, companies can take steps to help their salespeople build better networks.
Üstüner, Tuba
;
Godes, David
- In:
Harvard business review : HBR
(
2006
),
pp. 102-113
Persistent link: https://www.econbiz.de/10007275687
Saved in:
7
Sequential and Temporal Dynamics of Online Opinion
Godes, David
;
Silva, José C.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 448-474
Persistent link: https://www.econbiz.de/10009977612
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8
Commentary-Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-230
Persistent link: https://www.econbiz.de/10008900126
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9
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 721-739
Persistent link: https://www.econbiz.de/10008281501
Saved in:
10
F INFORMATION COMMERCE & TECHNOLOGY - Using online conversations to study word-of-mouth communication - Fa:130
Godes, David
;
Mayzlin, Dina
- In:
Operations research, Management science : OR MS ; the …
45
(
2005
)
2
,
pp. 215-216
Persistent link: https://www.econbiz.de/10007781941
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