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Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 950-967
Persistent link: https://www.econbiz.de/10008318775
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Assessing the Consequences of a Channel Switch
Chen, Xinlei (Jack); John, George; Narasimhan, Om - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 398-416
Persistent link: https://www.econbiz.de/10008063974
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An Empirical Investigation of Private Label Supply by National Label Producers
Chen, Jack (Xinlei); Narasimhan, Om; John, George; … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 738-756
Persistent link: https://www.econbiz.de/10008446072
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Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Saini, Ritesh; Singh Rao, Raghunath; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10008347422
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F: INFORMATION COMMERCE & TECHNOLOGY - Success in high-technology markets: Is marketing capability critical? Fz:140
Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - In: Operations research, Management science : OR MS ; the … 40 (2000) 6, pp. 701-702
Persistent link: https://www.econbiz.de/10006514389
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Conceptualizing and measuring capabilities: methodology and empirical application
Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - In: Strategic management journal 26 (2005) 3, pp. 277-286
Persistent link: https://www.econbiz.de/10006809634
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Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
Mehta, Nitin; Chen, Xinlei (Jack); Narasimhan, Om - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 422-438
Persistent link: https://www.econbiz.de/10008420695
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Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
Mehta, Nitin; Chen, Xinlei (Jack); Narasimhan, Om - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 334-355
Persistent link: https://www.econbiz.de/10008063977
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Competitive Response to Radical Product Innovations
Aboulnasr, Khaled; Narasimhan, Om; Blair, Edward; … - In: Journal of marketing 72 (2008) 4, pp. 94-110
Persistent link: https://www.econbiz.de/10008103028