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Pratiques et motivations de déconsommation. . Une approche par la théorie de la valeur
de Lanauze, Gilles Séré; Siadou-Martin, Béatrice - In: Revue française de gestion : hommes et techniques (2013) 230, pp. 55-76
Persistent link: https://www.econbiz.de/10010103485
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Perceived justice and consumption experience evaluations: A qualitative and experimental investigation
Aurier, Philippe; Siadou-Martin, Béatrice - In: International journal of service industry management : IJSIM 18 (2007) 5, pp. 450-471
Persistent link: https://www.econbiz.de/10007799772
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Quand l'orientation client du vendeur conduit au développement de la relation : le rôle modérateur de la propension relationnelle du client.
Poujol, Fanny; Siadou-Martin, Béatrice - In: Revue gestion 2000 : actualités perfectionnements 29 (2012) 2, pp. 87-105
Persistent link: https://www.econbiz.de/10009969355
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Temp workers : why be loyal?
Galois, Isabelle; Poujol, Juliet F.; Paillé, Pascal - In: International journal of services, economics and management 4 (2012) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10010016898
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Management of sales advisers and service climate: an experiment
Poujol, Juliet F. - In: Journal of service management 20 (2009) 3/4, pp. 274-289
Persistent link: https://www.econbiz.de/10008374473
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Management of sales advisers and service climate: an experiment
Poujol, Juliet F. - In: Journal of service management 20 (2009) 3, pp. 274-289
Persistent link: https://www.econbiz.de/10008374515
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Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents
Vidal, David - In: Journal of business-to-business marketing 19 (2012) 2, pp. 97-129
Persistent link: https://www.econbiz.de/10009962828
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Product Trends - Prepaid Success: It's in the Cards - With the new consumer trend of debt moderation, prepaid cards promise to be the next big growth market. Here are some tips about making effective offers that help you gain market share.
Vidal, David; Ritter, Patricia; Wuebker, George - In: ABA bank marketing : the premier source of innovative … 41 (2009) 10, pp. 30-34
Persistent link: https://www.econbiz.de/10008337407
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Pricing - Calculating the Markup - When times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives.
Baumgarten, Jens; Bushnell, Oliver; Vidal, David - In: ABA bank marketing : the premier source of innovative … 41 (2009) 5, pp. 30-35
Persistent link: https://www.econbiz.de/10008263633
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Analytical pricing for commercial loans
Baumgarten, Jens; Vidal, David; Wuebker, Georg - In: Commercial lending review 24 (2009) 4, pp. 13-16
Persistent link: https://www.econbiz.de/10009886779