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Monroe, Kent B.
43
Rao, Akshay R.
19
Coulter, Keith S.
14
Lee, Angela Y.
12
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10
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8
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
Journal of retailing
11
AMS review : official publication of the Academy of Marketing Science
5
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Journal of marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
International journal of retail & distribution management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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MSI reports : working paper series
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Review of marketing research
2
Harvard business review : HBR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management research review
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Marketing management : a quarterly business management publication of the American Marketing Association
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Operations research, Management science : OR MS ; the international literature digest
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Sloan management review
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OLC EcoSci
ECONIS (ZBW)
175
RePEc
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Other ZBW resources
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BASE
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USB Cologne (EcoSocSci)
6
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010186082
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2
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010186083
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3
Commentary on: "an appraisal of behavioral price research (Part I)"
Coulter, Keith S.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 135-140
Persistent link: https://www.econbiz.de/10010186085
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4
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010186084
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5
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010186087
Saved in:
6
It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion
Kim, Hakkyun
;
Rao, Akshay R.
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
6
,
pp. 877-889
Persistent link: https://www.econbiz.de/10008233226
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7
SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Remembering Versus Knowing: Issues in Buyers' Processing of Price Information
Monroe, Kent B.
;
Lee, Angela Y.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
2
,
pp. 207-225
Persistent link: https://www.econbiz.de/10006152896
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8
Causes and Consequences of Price Premiums
Rao, Akshay R.
;
Monroe, Kent B.
- In:
The journal of business : B
69
(
1996
)
4
,
pp. 511-536
Persistent link: https://www.econbiz.de/10007321670
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9
Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
3
,
pp. 395-408
Persistent link: https://www.econbiz.de/10009988704
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10
Some personal reflections on pricing research
Monroe, Kent B.
- In:
Review of marketing research
8
(
2011
),
pp. 209-241
Persistent link: https://www.econbiz.de/10009957652
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