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Rose, Randall L.
21
Irmak, Caglar
8
Manning, Kenneth C.
8
Bearden, William O.
6
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5
Miniard, Paul W.
5
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3
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3
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3
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of business research : JBR
5
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of advertising : official publication of the American Academy of Advertising
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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1
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1
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1
Journal of retailing
1
MSI reports : working paper series
1
Operations research, Management science : OR MS ; the international literature digest
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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OLC EcoSci
ECONIS (ZBW)
35
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A Further Assessment of Indirect Comparative Advertising Claims of Superiority Over all Competitors
Miniard, Paul
;
Barone, Michael
;
Rose, Randall
;
Manning, …
- In:
Journal of advertising : official publication of the …
35
(
2006
)
4
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008126166
Saved in:
2
Do Payment Mechanisms Change the Way Consumers Perceive Products?
Chatterjee, Promothesh
;
Rose, Randall L
- In:
Journal of consumer research : JCR ; an …
38
(
2012
)
6
,
pp. 1129-1140
Persistent link: https://www.econbiz.de/10009962461
Saved in:
3
Influence of motivated reasoning on saving and spending decisions
Mishra, Himanshu
;
Mishra, Arul
;
Rixom, Jessica
; …
- In:
Organizational behavior and human decision processes : …
121
(
2013
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10010087593
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4
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
Irmak, Caglar
;
Block, Lauren G.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
42
(
2005
)
4
,
pp. 406-409
Persistent link: https://www.econbiz.de/10006642904
Saved in:
5
The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption
Irmak, Caglar
;
Vallen, Beth
;
Rosen Robinson, Stefanie
- In:
Journal of consumer research : JCR ; an …
40
(
2013
),
pp. S45
Persistent link: https://www.econbiz.de/10010135634
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6
Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy
Irmak, Caglar
;
Wakslak, Cheryl J
;
Trope, Yaacov
- In:
Journal of consumer research : JCR ; an …
40
(
2013
)
2
,
pp. 284-297
Persistent link: https://www.econbiz.de/10010164786
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7
Predicting the Emergence of Innovations from Technological Convergence: Lessons from the Twentieth Century
Schnaars, Steven
;
Thomas, Gloria
;
Irmak, Caglar
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10008043924
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8
Choice of Cause in Cause-Related Marketing
Rosen Robinson, Stefanie
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-126
Persistent link: https://www.econbiz.de/10009991985
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9
Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
Goodman, Joseph K
;
Irmak, Caglar
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10010084376
Saved in:
10
The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption
Irmak, Caglar
;
Vallen, Beth
;
Rosen Robinson, Stefanie
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
2
,
pp. 390-390
Persistent link: https://www.econbiz.de/10009257560
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