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Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-28

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Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-15

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Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14

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Kumar, Virender - In: Artha vijñāna : journal of the Gokhale Institute of … 49 (2007) 1, pp. 53-74

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Kumar, V. - In: Review of marketing research 8 (2011), pp. 121-157

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Sharma, H.R.; Kumar, Virender - In: Indian journal of agricultural economics 58 (2003) 4, pp. 695-714

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