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Marketing at the bottom of pyr...
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Chikweche, Tendai
8
Fletcher, Richard
7
Murisa, Tendai
1
Stanton, John
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The journal of consumer marketing
3
Journal of business research : JBR
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
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OLC EcoSci
ECONIS (ZBW)
30
Other ZBW resources
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1
Family purchase decision making at the bottom of the pyramid
Chikweche, Tendai
;
Stanton, John
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10009963683
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2
Customer relationship management at the base of the pyramid: myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10010121857
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3
Entrepreneurship and micro-finance in extreme poverty circumstances : challenges and prospects ; the case of Zimbabwe
Murisa, Tendai
;
Chikweche, Tendai
- In:
Journal of developmental entrepreneurship : JDE ; a …
18
(
2013
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10010146552
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4
Branding at the base of pyramid: a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10009014537
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5
Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 242-267
Persistent link: https://www.econbiz.de/10010003222
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6
Franchising at the Bottom of the Pyramid (BOP): an alternative distribution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10009289204
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7
Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-521
Persistent link: https://www.econbiz.de/10010036857
Saved in:
8
Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai
;
Fletcher, Richard
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 643-651
Persistent link: https://www.econbiz.de/10008412194
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