Narrow search
Showing 1 - 10 of 86
Cover Image
The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback
Bose, Mousumi; Folse, Judith Anne Garretson; Burton, Scot - In: The journal of consumer marketing 30 (2013) 5, pp. 400-414
Persistent link: https://www.econbiz.de/10010154240
Cover Image
Spokescharacters
Folse, Judith; Netemeyer, Richard; Burton, Scot - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10009844409
Cover Image
Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations
Burton, Scot; Biswas, Abhijit; Netemeyer, Richard - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10007091680
Cover Image
Spokescharacters
Folse, Judith; Netemeyer, Richard; Burton, Scot - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10009976493
Cover Image
An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective
Lichtenstein, Donald R.; Burton, Scot; Netemeyer, Richard G. - In: Journal of retailing 73 (1997) 2, pp. 283-297
Persistent link: https://www.econbiz.de/10006630281
Cover Image
A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates
Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G. - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 293-306
Persistent link: https://www.econbiz.de/10006153096
Cover Image
Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot; … - In: Journal of marketing 68 (2004) 3, pp. 110-123
Persistent link: https://www.econbiz.de/10005926083
Cover Image
Consumer Generalization of Nutrient Content Claims in Advertising
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of marketing 62 (1998) 4, pp. 62-75
Persistent link: https://www.econbiz.de/10005973272
Cover Image
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior
Netemeyer, Richard G.; Burton, Scot; Lichtenstein, Donald R. - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 612-626
Persistent link: https://www.econbiz.de/10006681659