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Effects of complete products on consumer judgments
Ozcan, Timucin; Sheinin, Daniel A. - In: The journal of product & brand management 21 (2012) 7, pp. 499-508
Persistent link: https://www.econbiz.de/10010040045
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Effects of complete products on consumer judgments
Ozcan, Timucin; Sheinin, Daniel A. - In: The journal of product & brand management 21 (2012) 4, pp. 246-255
Persistent link: https://www.econbiz.de/10010026088
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The Effects of Experience with Brand Extensions on Parent Brand Knowledge
Sheinin, Daniel A. - In: Journal of business research : JBR 49 (2000) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10006728453
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Extending Brands with New Product Concepts: The Role of Category Attribute Congruity, Brand Affect, and Brand Breadth
Sheinin, Daniel A.; Schmitt, Bernd H. - In: Journal of business research : JBR 31 (1994) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10006744773
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The Influence of Corporate Messages on the Product Portfolio
Biehal, Gabriel J.; Sheinin, Daniel A. - In: Journal of marketing 71 (2007) 2, pp. 12-25
Persistent link: https://www.econbiz.de/10007603678
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ARTICLES - Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers
Biehal, Gabriel J.; Sheinin, Daniel A. - In: Journal of advertising : official publication of the … 27 (1998) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10008121658
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Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.; Ozcan, Timucin - In: Journal of retailing and consumer services 16 (2009) 2, pp. 100-109
Persistent link: https://www.econbiz.de/10008884810