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Fashion marketing of luxury brands: Recent research issues and contributions
Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 65 (2012) 10, pp. 1395-1399
Persistent link: https://www.econbiz.de/10010002834
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Goodwin's growth cycle and the efficiency wage hypothesis
Choi, H. - In: Journal of economic behavior & organization : JEBO 27 (1995) 2, pp. 223-236
Persistent link: https://www.econbiz.de/10007329268
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Random effects logistic regression model for data envelopment analysis with correlated decision making units
Sohn, S.Y.; Choi, H. - In: Journal of the Operational Research Society : OR 57 (2006) 5, pp. 552-560
Persistent link: https://www.econbiz.de/10007222902
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Overcoming bystander apathy and non-intervention in alcohol-poisoning emergency situations : advancing field testing of training-for-intervention theory via thought experiments
Megehee, Carol M.; Strick, Sandra K.; Woodside, Arch G. - In: International journal of business and economics 11 (2012) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10010160655
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Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M. - In: Journal of business research : JBR 62 (2009) 4, pp. 420-431
Persistent link: https://www.econbiz.de/10008245104
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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-603
Persistent link: https://www.econbiz.de/10009836202
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Consumer enactments of archetypes using luxury brands
Megehee, Carol M.; Spake, Deborah F. - In: Journal of business research : JBR 65 (2012) 10, pp. 1434-1443
Persistent link: https://www.econbiz.de/10010002839
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Consumer sociability and service provider expertise influence on service relationship success
Spake, Deborah F.; Megehee, Carol M. - In: The journal of services marketing 24 (2010) 4, pp. 314-325
Persistent link: https://www.econbiz.de/10008435067
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Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-623
Persistent link: https://www.econbiz.de/10008416422
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Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M. - In: Journal of business research : JBR 62 (2009) 4, pp. 420-432
Persistent link: https://www.econbiz.de/10008884850