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The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010056393
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