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Stop Playing with Your Food: A Comparison of For-Profit and Non-Profit Food-Related Advergames
Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-499
Persistent link: https://www.econbiz.de/10009795276
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Brand Placements in Korean Films, 1995 2003: A Content Analysis
Sung, Yongjun; Choi, Jongsuk; de Gregorio, Federico - In: Journal of international consumer marketing 20 (2008) 3-4, pp. 39-54
Persistent link: https://www.econbiz.de/10008148328
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Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
Sung, Yongjun; de Gregorio, Federico; Jung, Jong-Hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-286
Persistent link: https://www.econbiz.de/10008254089
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Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective
Krugman, Dean M.; Morrison, Margaret A.; Sung, Yongjun - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 197-211
Persistent link: https://www.econbiz.de/10007377613
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Understanding Attitudes Toward and Behaviors in Response to Product Placement
de Gregorio, Federico; Sung, Yongjun - In: International journal of advertising : the quarterly … 39 (2010) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10009976423
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Increasing Power and Preventing Pain
Sung, Yongjun; Choi, Sejung - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 71-87
Persistent link: https://www.econbiz.de/10009976461
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When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals
Ahn, Hongmin; Song, Young-A; Sung, Yongjun - In: Journal of financial services marketing : JFSM 16 (2012) 3, pp. 230-244
Persistent link: https://www.econbiz.de/10009816265
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A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin; Sung, Yongjun - In: The journal of brand management : an international journal 19 (2012) 5, pp. 414-425
Persistent link: https://www.econbiz.de/10009830792
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Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-956
Persistent link: https://www.econbiz.de/10010042252
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Brand personality dimensions in China
Chu, Shu-Chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-182
Persistent link: https://www.econbiz.de/10009164279