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7
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Sarstedt, Marko
23
Ringle, Christian M.
11
Hair, Joseph F.
10
Kuppelwieser, Volker G.
6
Schwaiger, Manfred
5
Wilczynski, Petra
3
Eriksson, Per Erik
2
Finsterwalder, Jörg
2
Hair, Joe F.
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Pesämaa, Ossi
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Pieper, Torsten M.
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1
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1
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1
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1
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Long range planning : LRP ; international journal of strategic management
4
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Business horizons
2
Die Betriebswirtschaft : DBW
2
International journal of project management : the journal of The International Project Management Association
2
Journal of business research : JBR
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising research
1
Journal of business market management : jbm
1
Journal of customer behaviour
1
Journal of marketing education : JME
1
Journal of modelling in management
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of world business : JWB
1
Management revue : the international review of management studies
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The journal of brand management : an international journal
1
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OLC EcoSci
ECONIS (ZBW)
358
Other ZBW resources
45
USB Cologne (EcoSocSci)
30
EconStor
24
RePEc
22
USB Cologne (business full texts)
4
BASE
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joe F.
;
Sarstedt, Marko
;
Ringle, Christian M.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-434
Persistent link: https://www.econbiz.de/10009845003
Saved in:
2
PLS-SEM : indeed a silver bullet
Hair, Joe F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009884975
Saved in:
3
Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010087720
Saved in:
4
Partial Least Squares: The Better Approach to Structural Equation Modeling?
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5
,
pp. 312-319
Persistent link: https://www.econbiz.de/10010050248
Saved in:
5
The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications
Hair, Joseph F.
;
Sarstedt, Marko
;
Pieper, Torsten M.
; …
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5
,
pp. 320-340
Persistent link: https://www.econbiz.de/10010050249
Saved in:
6
Stewardship behavior and creativity
Kuppelwieser, Volker G.
- In:
Management revue : the international review of …
22
(
2011
)
3
,
pp. 274-295
Persistent link: https://www.econbiz.de/10009867223
Saved in:
7
Psychological safety, contributions and service satisfaction of customers in group service experiences
Kuppelwieser, Volker G.
;
Finsterwalder, Jörg
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10009801890
Saved in:
8
Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter
Finsterwalder, Jrg
;
Kuppelwieser, Volker G.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 607-619
Persistent link: https://www.econbiz.de/10009804392
Saved in:
9
1 + 1 does not always equal value creation: The case of YouTube
Kuppelwieser, Volker G.
;
Simpson, Merlin C.
;
Chiummo, …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 311-321
Persistent link: https://www.econbiz.de/10010161519
Saved in:
10
A replication and extension of Hennig-Thurau's concept of COSE
Kuppelwieser, Volker G.
;
Chiummo, Gabriel R.
;
Grefrath, …
- In:
Journal of customer behaviour
11
(
2012
)
3
,
pp. 241-259
Persistent link: https://www.econbiz.de/10010046639
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