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Fit Matters? : asymmetrical im...
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Close, Angeline G.
9
Lacey, Russell
9
Finney, R.Zachary
2
Kennett-Hensel, Pamela A.
2
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2
Morgan, Robert M.
2
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Close, Angeline
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Journal of business research : JBR
4
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3
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2
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OLC EcoSci
ECONIS (ZBW)
87
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USB Cologne (EcoSocSci)
2
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1
The Impact of Repeat Attendance on Event Sponsorship Effects
Lacey, Russell
;
Sneath, Julie
;
Finney, Zachary
;
Close, …
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 243-256
Persistent link: https://www.econbiz.de/10008125109
Saved in:
2
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Close, Angeline G.
;
Finney, R. Zachary
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1229
Persistent link: https://www.econbiz.de/10008640035
Saved in:
3
Relationship drivers of customer commitment
Lacey, Russell
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10009884890
Saved in:
4
How customer voice contributes to stronger service provider relationships
Lacey, Russell
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 137-145
Persistent link: https://www.econbiz.de/10009961744
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5
Sponsorship - Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers
Close, Angeline G
;
Lacey, Russell
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010157607
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6
Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell
;
Morgan, Robert M.
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10008177366
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7
Liminality and consumption in the aftermath of a natural disaster
Kennett-Hensel, Pamela A.
;
Sneath, Julie Z.
;
Lacey, Russell
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10009822855
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8
Longitudinal Effects of Corporate Social Responsibility on Customer Relationships
Lacey, Russell
;
Kennett-Hensel, Pamela A.
- In:
Journal of business ethics : JOBE
97
(
2010
)
4
,
pp. 581-598
Persistent link: https://www.econbiz.de/10008743349
Saved in:
9
Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell
;
Morgan, Robert M.
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10008229465
Saved in:
10
Book Review: The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid
Finney, R.Zachary
;
Close, Angeline G.
- In:
Journal of the Academy of Marketing Science
33
(
2005
)
2
,
pp. 237
Persistent link: https://www.econbiz.de/10006150062
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