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Transforming realities : making the improbable possible : reclamation of sacredness as a source of generative capacities
Poonamallee, Latha
- In:
Journal of management inquiry
20
(
2011
)
3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10009883854
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Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
Krasnikov, Alexander
;
Mishra, Saurabh
;
Orozco, David
- In:
Journal of marketing
73
(
2009
)
6
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pp. 154-166
Persistent link: https://www.econbiz.de/10008328593
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