//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When controversy sparks buzz :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
25
Language
All
Undetermined
20
English
5
Author
All
Berger, Jonah
24
Sela, Aner
3
Chan, Cindy
2
Rasmussen, Scott J.
2
Sorensen, Alan T.
2
Van Boven, Leaf
2
Bradlow, Eric T
1
Chen, Zoey
1
Dahl, Darren W.
1
Draganska, Michaela
1
Fitzsimons, Grinne
1
Heath, Chip
1
Ho, Benjamin
1
Iyengar, Raghuram
1
Joshi, Yogesh
1
Liu, Wendy
1
Lurie, Nicholas H
1
McShane, Blakeley B
1
Milkman, Katherine L
1
Milkman, Katherine L.
1
Pope, Devin
1
Rand, Lindsay
1
Schwartz, Eric
1
Schwartz, Eric M
1
Shiv, Baba
1
Simonson, Itamar
1
Vohs, Kathleen D.
1
Ward, Morgan
1
Wheeler, S.Christian
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
6
MSI reports : working paper series
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
GfK marketing intelligence review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
87
RePEc
16
BASE
1
Other ZBW resources
1
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
Chen, Zoey
;
Lurie, Nicholas H
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 463-476
Persistent link: https://www.econbiz.de/10010161505
Saved in:
2
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-828
Persistent link: https://www.econbiz.de/10008708353
Saved in:
3
What Makes Online Content Viral?
Berger, Jonah
;
Milkman, Katherine L
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10009848169
Saved in:
4
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
- In:
Journal of consumer research : JCR ; an …
40
(
2013
),
pp. S288
Persistent link: https://www.econbiz.de/10010135630
Saved in:
5
Where Consumers Diverge from Others: Identity Signaling and Product Domains
Berger, Jonah
;
Heath, Chip
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10007763395
Saved in:
6
Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
Berger, Jonah
;
Fitzsimons, Grinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10007894085
Saved in:
7
When the Same Prime Leads to Different Effects
Wheeler, S.Christian
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10007861083
Saved in:
8
The Influence of Product Variety on Brand Perception and Choice
Berger, Jonah
;
Draganska, Michaela
;
Simonson, Itamar
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
4
,
pp. 460-472
Persistent link: https://www.econbiz.de/10007870876
Saved in:
9
Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors
Berger, Jonah
;
Rand, Lindsay
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
3
,
pp. 509-518
Persistent link: https://www.econbiz.de/10008109405
Saved in:
10
What Drives Immediate and Ongoing Word of Mouth?
Berger, Jonah
;
Schwartz, Eric M
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-881
Persistent link: https://www.econbiz.de/10009966651
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->