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Are Indian consumers brand conscious? Insights for global retailers
Mukherjee, Arpita; Satija, Divya; Goyal, Tanu M.; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 482-500
Persistent link: https://www.econbiz.de/10009984191
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Developing countries and GATS negotiations : the case of India
Mukherjee, Arpita - In: Global economy journal : GEJ 5 (2005) 2
Persistent link: https://www.econbiz.de/10009949374
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Liberalizing FDI in retail : implications for India’s trade agreements
Mukherjee, Arpita; Goyal, Tanu M. - In: Foreign trade review : quarterly journal of Indian … 48 (2013) 1, pp. 143-151
Persistent link: https://www.econbiz.de/10010185379
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Indo-US free trade agreement : prospects for IT-enabled/BPO services
Mukherjee, Arpita; Gupta, Paramita Deb - In: IIMB management review 19 (2007) 3, pp. 231-250
Persistent link: https://www.econbiz.de/10009894336