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Co-branding on industrial markets
Bengtsson, Anders; Servais, Per - In: Industrial marketing management : the international … 34 (2005) 7, pp. 706-713
Persistent link: https://www.econbiz.de/10006235449
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Naturalistic group interviewing in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Qualitative market research : an international journal 13 (2010) 1, pp. 36-44
Persistent link: https://www.econbiz.de/10009853848
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Consumerbrand assemblages in advertising: an analysis of skin, identity, and tattoos in ads
Bjerrisgaard, Sofie Mller; Kjeldgaard, Dannie; … - In: Consumption, markets & culture 16 (2013) 3, pp. 223-239
Persistent link: https://www.econbiz.de/10010163757
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A Brief History of Branding in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 30 (2010) 3, pp. 210-222
Persistent link: https://www.econbiz.de/10008443805
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How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-541
Persistent link: https://www.econbiz.de/10008640540