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Aligning Marketing and Technology to Drive Innovation
Cotterman, Ronald; Fusfeld, Alan; Henderson, Pamela; … - In: Research technology management 52 (2009) 5, pp. 14-20
Persistent link: https://www.econbiz.de/10008303106
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A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)
Henderson, Pamela W.; Buchanan, Bruce - In: Marketing science : the marketing journal of the … 14 (1995) 2, pp. 250
Persistent link: https://www.econbiz.de/10006936623
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Building strong brands in Asia: selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Leong, Siew Meng; … - In: International journal of research in marketing : IJRM ; … 20 (2003) 4, pp. 297-314
Persistent link: https://www.econbiz.de/10006167517
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Impression Management Using Typeface Design
Henderson, Pamela W.; Giese, Joan L.; Cote, Joseph A. - In: Journal of marketing 68 (2004) 4, pp. 60-72
Persistent link: https://www.econbiz.de/10005925206
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Guidelines for Selecting or Modifying Logos
Henderson, Pamela W.; Cote, Joseph A. - In: Journal of marketing 62 (1998) 2, pp. 14-30
Persistent link: https://www.econbiz.de/10005977711
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Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?
Spangenberg, Eric R.; Crowley, Ayn E.; Henderson, Pamela W. - In: Journal of marketing 60 (1996) 2, pp. 67-80
Persistent link: https://www.econbiz.de/10005988381
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Cross-National Logo Evaluation Analysis: An Individual-Level Approach
van der Lans, Ralf; Cote, Joseph A.; Cole, Catherine A.; … - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 968-985
Persistent link: https://www.econbiz.de/10008318774