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Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
Aguirre-Rodriguez, Alexandra; Bosnjak, Michael; Sirgy, … - In: Journal of business research : JBR 65 (2012) 8, pp. 1179-1189
Persistent link: https://www.econbiz.de/10009979183
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Am I welcome here? Exploring how ethnic consumers assess their place identity
Rosenbaum, Mark S.; Montoya, Detra Y. - In: Journal of business research : JBR 60 (2007) 3, pp. 206-214
Persistent link: https://www.econbiz.de/10007594704
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Beyond EDLP and HiLo: a new customised approach to retail pricing
Bolton, Ruth N.; Montoya, Detra Y.; Shankar, Venkatesh - In: The European retail digest : the authoritative guide to … (2006-07) 49, pp. 7-10
Persistent link: https://www.econbiz.de/10007287130
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Shared ethnicity effects on service encounters: A study across three U.S. subcultures
Montoya, Detra Y.; Briggs, Elten - In: Journal of business research : JBR 66 (2013) 3, pp. 314-320
Persistent link: https://www.econbiz.de/10010065591