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Spokescharacters
Folse, Judith; Netemeyer, Richard; Burton, Scot - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10009844409
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Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations
Burton, Scot; Biswas, Abhijit; Netemeyer, Richard - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10007091680
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Spokescharacters
Folse, Judith; Netemeyer, Richard; Burton, Scot - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10009976493
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Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control
Kees, Jeremy; Burton, Scot; Andrews, J.Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 212-223
Persistent link: https://www.econbiz.de/10007377612
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The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising
Kees, Jeremy; Burton, Scot; Tangari, Andrea - In: International journal of advertising : the quarterly … 39 (2010) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10009976419
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The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
Tangari, Andrea; Folse, Judith; Burton, Scot; Kees, Jeremy - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 35-51
Persistent link: https://www.econbiz.de/10009976428
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Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives
Burton, Scot; Kees, Jeremy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 232-239
Persistent link: https://www.econbiz.de/10010045143
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Advergames
Kees, Jeremy; Burton, Scot; Tangari, Andrea - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10008395104
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The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
Tangari, Andrea; Folse, Judith; Burton, Scot; Kees, Jeremy - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-51
Persistent link: https://www.econbiz.de/10008428588
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An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective
Lichtenstein, Donald R.; Burton, Scot; Netemeyer, Richard G. - In: Journal of retailing 73 (1997) 2, pp. 283-297
Persistent link: https://www.econbiz.de/10006630281