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Webster, Cynthia M.
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Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10010108529
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“Behind Closed Doors”: opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10009853849
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Household wealth accumulation and portfolio choices in Korea
Gupta, Samir
;
Polonsky, Michael
;
Woodside, Arch
; …
- In:
Journal of housing economics
19
(
2010
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10008378490
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